Will Supernova be successful in its quest to pull users from Facebook and Instagram?
If you are tired of hearing controversies surrounding Facebook and Instagram and struggling to leave the platform, Supernova could be right option for you.
As claimed by its founder, Dominic O’ Meara, Supernova is created for users who want to stay connected with their friends and families via social media app but refrain from being part of such apps, which have negative impacts on mental well being of users as Instagram and Facebook have.
Supernova aims to be the next frontier where users can have healthy and meaningful conversations. Unlike Facebook and Instagram accused of spreading hate speech, misinformation and causing mental tension, Supernova is trying to create an all inclusive platform free of problems, which have plagued the current social media companies including Facebook, and Instagram.
Similar to Instagram, users can post and share photos and videos, and follow others and be followed.
To make things more exciting for users and advertisers, Supernova has announced to share 60 percent of ad revenues to charities supporting social cause such as climate change, animal welfare, and ocean cleanup, for instance. Users can choose in their profile which social cause they want to support.
The size of charity is directly linked with the number of likes received in the users’ post.
Supernova has the potential to satisfy the advertisers who want their brands to be part of the community that puts users safety ahead corporate profits. Until Supernova, advertisers had no choice but to stick with Facebook, which have more than 2 billion monthly active users. This can change as advertisers, which boycotted Facebook and its other platforms amid privacy scandal, explore platforms trying to create meaningful interactions with the users.